Our society is inundated with beauty products. A recent beauty industry analysis showed the beauty industry generates approximately $57 billion a year in the United States alone, and that’s not even including hair care. Everywhere we look it seems there’s a commercial, magazine ad, social media post, or video telling us how to have better skin. There are products for wrinkles, products for a dewy skin, and products to brighten our complexion. And the prices of these products can vary by hundreds of dollars.

When making an investment in your beauty regimen, it can be helpful to narrow down all the messaging we hear, and focus on what our skin needs to look its best. Here are 14 tips to help us achieve our best complexion.

Beauty: 101

  1. Consistency is Key: Whether you use a face wash you pick up at your grocery store, make a special trip to a cosmetic counter, or pay shipping costs for an up-and-coming line…the consistency in which you use these products is important. Most of the active compounds within skin care take time to do their best work. To truly get a feel for whether or not your skin will benefit from a product, use it regularly and if possible, finish the entire product. You may feel differently about it on day 30, than you do on day 3 of using your new product. 
  1. Simple Steps for Significant Results: These days consumers have access to at-home skin gadgets, beauty supplements, various forms of peels and masks, as well as a plethora of serums. And while these beauty offerings can enhance your complexion, pay the most amount of attention to basic skin care steps as these can greatly impact your skin’s health. Your cleansing, exfoliation, and moisturizing routine are often the most important steps. In fact, the right 3-step routine can greatly change and better your complexion, if you use the right products. After that, all those other treatments and serums can be used as extra enhancements to your complexion.
  1. Be Gentle: It’s tempting to want to use a face mask or spot treatment often to get fast results. However these products should be used as ‘bonus’ steps rather than essential skin care steps. In other words, be gentle with your complexion and use special treatments sparingly. It’s easy to go overboard by mixing products like topical creams and serums, without knowing how your skin will respond. Show your complexion some love by being gentle with it. Often less is more. Chose fewer products with quality ingredients, opposed to covering your skin with more and more products.
  1. Take a Step Back: Most people are a foot or more away from you when they’re talking to or looking at you. Take that into consideration while getting ready. We can get in the habit of looking at our face right next to the mirror, but really no one is looking at us that closely. Take a step back from the mirror and your perception and viewpoint about what you see may change. There’s no need to unnecessarily put your complexion under a microscope every day.
  1. Change your Pillowcase: Even if you are diligent with washing your face every night, your pillowcase can harbor bacteria, dirt, dust and oil. Changing your pillowcases regularly can drastically improve the appearance of your complexion. Not only will it help if you experience breakouts, but it can also keep your pores from getting clogged or your skin from looking dull.
  1. Hydrated Skin vs. Moisturized Skin: Did you know there’s a difference between skin that is hydrated and skin that is moisturized? Moisturized skin is just that. It’s skin that is receiving adequate moisture from the products you are using. Hydrated skin comes directly from what we’re ingesting. Caffeine, soda, and alcohol are known to dehydrate your skin, whereas drinking water hydrates you skin. Make sure to drink plenty of water (8 glasses a day) to keep your body and complexion balanced.
  1. Ingredients Matter: Looking at the ingredients in your skin care products can help you determine the effectiveness of a product. Make sure the active compounds (i.e. antioxidants, vitamins, minerals) are some of the very first ingredients. This ensures you are getting the most pure products without a lot of filler ingredients. It’s the same thing as eating fresh food vs. processed food. You want to use the healthiest, most pure beauty products you can find.
  1. Think Long Term: In addition to taking care of your complexion now, think about how you want your complexion to look a few years or more from now. For instance, you may not have lines around your eyes currently, so work to keep it that way. Don’t skimp of eye serum or cream because you don’t yet need it. Build up your collagen and keep your skin stay healthy by using products to keep your complexion strong. Your future self will thank you.
  1. Your Skin Absorbs What you Put on It: Of course there are different molecule sizes that absorb into your skin differently, and different skin textures that absorb products easier than others, but it’s safe to assume that everything you put on your skin will absorb into your skin. This is especially true after prolonged use. Make sure you are choosing healthy skin care products that have safe, non-toxic ingredients as well as effective ingredients.
  1. Beauty From the Inside Out: Nutrition plays a part in your skin’s health. Just like leafy greens, fruits, and other foods high in nutrients are good for your body, they are also good for your skin. Tomatoes, blueberries, green tea, kale, and walnuts are just some of the nutrient-rich, and complexion-enhancing foods you can eat to help keep your skin’s health a priority.
  1. The Smell isn’t Important: The first thing most people do when sampling skin care, is to smell it. Although the smell may be nice, it often has nothing to do with how effective that product is. Often the smell is a synthetic or added fragrance just for the benefit of smelling good. And usually after a few uses, you won’t even notice the smell anymore (both good and not so good smells). With this being said, the smell shouldn’t be a main factor when choosing quality skin care.
  1. Exfoliate: Exfoliation is a game changer when done correctly. For best results, exfoliate twice a week. Proper exfoliation will remove dead skin cells, help brighten spots or marks, and give your skin a healthy glow. Too much exfoliation can irritate skin and cause skin to breakout or look dull because you can remove healthy oils. If you find your exfoliator too harsh, try mixing it with your face wash for more of a buffer when applying it to your skin.
  1. Stress Less: Stress is very hard on your skin. From frown lines to a dull complexion, it can wreak havoc on your skin’s health. Try to help eliminate stress before it shows up. Taking a thoughtful approach to unwanted situations through exercise, meditation, affirmations, or taking a walk outside, can help you eliminate the negative effects that stress can have on your skin and overall wellbeing.
  1. Weather Matters: Pay attention to differences in your skin when the seasons change. It’s possible you may need to add an extra product or change your moisturizer depending on the weather. Customize your products so your skin gets the best results each season.


Creating your best complexion doesn’t have to be complicated. Often it’s the easiest and simplest steps that can help you achieve your ideal skin. Remembering that less is often more, start incorporating some of these tips into your daily routine and you should see a noticeable difference in your skin’s health and appearance.

Nicki Carrea believes that true beauty is synonymous with well-being. In 2015 she established Genuine Glow, an inside-outside wellness and skin care brand, and is a published beauty and wellness writer and speaker. Drawing on her life experiences she conceptualized and launched the Genuine Glow blog, which spotlights authentic voices, and creates a platform for shared experiences and human connection. Nicki is a graduate of the University of South Carolina and currently resides in New York City. You can connect with Nicki here: LinkedIn

Genuine Glow is a wellness and skin care brand that creates nutrient-rich exfoliators and specializes in inside-outside health and beauty. Established in 2015, Genuine Glow has been nominated for 3 CEW Awards (Best New Indie Beauty Brand, Best New Indie Skin Care Brand, and Best Exfoliator/Scrub) and chosen as a Top 50 Breakthrough Beauty Brand. You can connect with the brand here: Website, Instagram, Facebook

“Genuine Glow™ products and blog are not intended to cure, treat, prevent, mitigate or diagnose any disease, and are not intended to affect the structure or any function of the human body. The Genuine Glow blog is based on anecdotal wisdom and the experiences and research reported by others. We are not medical professionals and we have not independently tested these claims. Always consult your physician or mental healthcare provider if you have questions about a medical or psychiatric condition or if you seek medical advice.”



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