Progress Through Transparency
Article Background: Although leaning much heavier on an opinion piece, it does share personal experiences from working in both corporate America and the start-up world. And I felt it was timely because of the current state of our world, namely the resurgence of the...
We Believe
Transparency is needed from the brands we support to ensure their values reflect our own. With that being said, I felt it was important to openly state Genuine Glow’s beliefs: We’re a company rooted in wellness, positivity, and equality. I wrote the About Us...
One Year Ago
It’s been said, a lot can happen in a year. And while true, are we usually deliberate about our intentions over the course of a year? Nicki Carrea writes about what she learned after a trip to India one year ago.
The Significance of Abstract
There is significance to our abstract design. When Genuine Glow’s redesign started last year, I conveyed 3 key requirements. First that there needed to be an abstract design, second that it had a happy aesthetic, and third that we use bold, gender-neutral...
Trusting Your Path
How a dog lover came to adopt 2 cats and the life lesson learned from it. I’ve had dogs my whole life. I’ve also had an array of smaller pets from childhood - an aquarium full of fish, hamsters, hermit crabs, a bird; but never a cat. In fact I’ve had very few...
An Unconventional Relaunch
Over the last year I’ve been working hard on Genuine Glow’s 5-year rebrand. It started with refining our Exfoliating Face Polish, renamed to Brio. There was a new website design with a refocused concept, and text that I wrote myself. It was important to me that the...
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