One of the best feelings is helping someone achieve healthier skin while recognizing and appreciating that true beauty is synonymous with wellbeing. That’s why I created Genuine Glow to be purposed based. It’s important to remember and focus on what matters while taking care of ourselves, so a combination of inside and outside beauty is the way I chose to do that!

I wanted to help people to stop feeling less than, so I came up with a way to provide an effective outer beauty solution (our Brio Exfoliator) while promoting the significance of inner wellbeing, effectively taking a 360-degree approach to beauty. Genuine Glow is rooted in wellness. And this year in particular – we need to find happiness, which is why Genuine Glow’s message and our Brio Exfoliator make so much sense.

We represent a genuine glow in a few unique ways. 1st our brand message – where inner wellbeing meets outer beauty. We create a nutrient rich exfoliator, Brio, and specialize in inside-outside health and beauty. Next, our packaging colors were chosen because they’ve been proven to evoke confidence and the light citrus scent increases serotonin which promotes feelings of happiness and calmness. Lastly, I created a blog that highlights personal stories, shared experiences and human connection. It helps serve as an inner beauty tool and a resource so you can find a piece of authentic material that’s shared to remember how much we all have in common. Life experiences and shared emotions connect us, and our blog shines a spotlight on what really matters.

You can visit to shop and learn more, and you can also see Nicki explain this important message here: YouTube Video

Nicki Carrea believes that true beauty is synonymous with well-being. In 2015 she established Genuine Glow, an inside-outside wellness and skin care brand, and is a published beauty and wellness writer and speaker. Drawing on her life experiences she conceptualized and launched the Genuine Glow blog, which spotlights authentic voices, and creates a platform for shared experiences and human connection. Nicki is a graduate of the University of South Carolina and currently resides in New York City. You can connect with Nicki here: LinkedIn

Genuine Glow is a wellness and skin care brand that creates nutrient-rich exfoliators and specializes in inside-outside health and beauty. Established in 2015, Genuine Glow has been nominated for 3 CEW Awards (Best New Indie Beauty Brand, Best New Indie Skin Care Brand, and Best Exfoliator/Scrub) and chosen as a Top 50 Breakthrough Beauty Brand. You can connect with the brand here: WebsiteInstagramFacebook

“Genuine Glow™ products and blog are not intended to cure, treat, prevent, mitigate or diagnose any disease, and are not intended to affect the structure or any function of the human body. The Genuine Glow blog is based on anecdotal wisdom and the experiences and research reported by others. We are not medical professionals and we have not independently tested these claims. Always consult your physician or mental healthcare provider if you have questions about a medical or psychiatric condition or if you seek medical advice.”

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