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About Genuine Glow

Protect the health of your skin and confidence inevitably follows.

Beauty comes in all different shapes, sizes, colors, and genders. There are so many different ways to be beautiful. Yet it’s reported that approximately 80% of women feel inadequate after viewing a traditional beauty ad. After developing my first natural skin care line several years ago; I knew I wanted to build a community and brand that is synonymous with well-being.

Genuine Glow combines wellness and skin care, and offers a positive approach to looking and feeling your best. Our message speaks to everyone, offers simple yet effective skin care products, and makes beauty unintimidating. I wanted to create products that allow the ingredients and their known benefits to speak for themselves, therefore letting our customers define their own standard of beauty.

I chose exfoliators to lead the line (BRIO to start with and more to come soon) because exfoliating your skin at least twice a week is one of the easiest and most effective things we can do to achieve a healthier complexion. Our exfoliators were born out of the knowledge that healthy food and healthy eating are the foundation for overall physical health; therefore healthy skin care ingredients are the foundation for overall skin health. After 4 years of research, BRIO – with its zesty botanicals, powerful Vitamin C content, joyful scent, and award winning proprietary formula, became our hero product!

The Genuine Glow blog aims to produce meaningful conversations, rather than content. I believe beauty should be a tool to show your best self, and feeling beautiful on the inside is just as important as feeling beautiful on the outside. And since we all feel the same emotions, there’s an opportunity to connect us through beneficial stories, shared experiences, and vetted wellness methods. Genuine Glow is meant to complement your lifestyle, help you achieve healthy skin, and make inside-outside health and beauty attainable. 

~ Nicki Carrea, Genuine Glow Founder

Best New Indie Beauty Brand


Best Cleanser/Scrub: Face Polish


Best Indie Skin Care Nominee


Top 50 Breakthrough Beauty Brand


Our Fundamentals


Our ingredients are globally sourced, often harvested from their country of origin.

We partner with a close network of organic farmers who produce the highest quality of non-GMO and pesticide-free herbs, botanicals, seaweed, and clay.

To us, organic isn’t just a trendy word. We strongly believe that organic ingredients are not only better for the environment, but also better for the health of your skin and the well-being of your body.

Packaging Philosophy

We use straightforward packaging, simply out of respect for the earth. We strive to reduce the amount of waste that can come from packaging and shipping by using a less is more approach.

All of our bottles and containers are selected with your safety in mind. We’ve taken great care to use only non-toxic containers made from glass and PET/HDPE plastic. Our containers not only protect the content of our skin care products, but they also keep your health a priority.

Cruelty-Free and Vegan

Our products do not contain any animal ingredients or animal by-products (including beeswax). We test on people, never on animals.


Using in-house custom formulated blends, infusions and mixtures; we are able to keep the fresh herbs and botanicals pure. This allows all the antioxidants, vitamins, minerals and nutrients to be transferred directly to your skin. In certain products, you will even see and feel some of the fruits, vegetables and flowers. In all of our products, you will smell the natural aromatic ingredients.

All products are individually made and hand-poured to ensure consistency and freshness through careful quality control measures.

Quality Standards

  • Our bottles and containers are chosen based on safety first. We use only glass and PET or HDPE plastic to store our products and we sterilize our containers using an herbal solution and high heat.
  • We manufacture all products in a professional lab and use only laboratory grade tools and equipment. 
  • We insist on simple packaging to reduce unnecessary waste.
  • Our products have been tested for effectiveness and safety and we submit to random product evaluations to ensure consistency.
  • We use recycled paper within our business office and for our print materials.
  • All of our products are vegan and cruelty-free.

Values and Commitment

To Our Customers – First and foremost we value and are committed to you, our customer. We know that without you, we wouldn’t be in business. Thank you for your business and your loyalty!

Company Practices – We strive to run an ethical and socially responsible company. From our belief in using organic, vegan, and pesticide-free ingredients to our decisions about how we manufacture and package our products – we want to reduce the stress put on our environment, show compassion to all living beings and be a respectful member of our global community .

Integrity – Our products are meant to compliment your lifestyle and help you achieve flawless skin. We believe in positive messaging, value-added communication, stellar customer service and attention to detail. We value the partnerships and friendships we’ve formed with our customers and our retail clients.


Organic: We are proud of our stance to use only organic herbs and botanicals, as we believe they are far better for you, your health and our ecosystem.

Fair Trade: We use ingredients certified by the Fair for Life Program, which reviews and monitors the ingredients to ensure all aspects of social responsibility are compliant with the program.

Vegan: We use only plant-based ingredients and never test on animals.

Renewable Energy: Our ingredients are manufactured in a facility that has converted to 100% renewable energy by transferring conventional power usage to renewable energy sources. This partnership allows us to contribute positively to the fight against global warming.

Non-GMO: Any ingredients produced from plant crops that are known to be at risk of GMO contamination receive extra attention to verify their pure herbal composition.

vegan recylable plant-based paraben-free organic non-gmo natural gluten-free fair-trade cruelty-free

Global Community

We partner with a close network of organic and fair trade farmers who produce the highest quality of herbs, botanicals, seaweed, and clay. We strongly believe that organic ingredients are better for the health of your skin and the well-being of your body, while taking far less of a toll on the environment.

Our ingredients are globally sourced, often harvested from their country of origin.

From Nature to Beauty



Since every product we put on our skin is absorbed into our body, it only makes sense that the healthier our skin care ingredients are, the greater the benefit they will have on our skin.

We pride ourselves on creating the highest quality of skin care products. We avoid duplicating formulas so your skin can absorb different nutrients, and receive new benefits with every product.

Our products are pure and powerful; adding key vitamins, nutrients and antioxidants that can make a lifelong difference to your complexion and the health of your skin.

Foundation Ingredients

The foundation ingredients contain the base vitamins and nutrients from organic fruits and vegetables that will be absorbed into the deepest layers of your skin.

Source Botanicals

We formulate a blend of source botanicals made from plant-based ingredients, natural essential oils, and extracts to promote and enhance the health of your skin.

Nourishing Herbs

A beneficial nourishing herb is added and then thoroughly blended to complete each product.


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