There is significance to our abstract design. When Genuine Glow’s redesign started last year, I conveyed 3 key requirements. First that there needed to be an abstract design, second that it had a happy aesthetic, and third that we use bold, gender-neutral colors.
Abstract has always had special meaning to me, so it made sense that it would find its way into my own beauty packaging and website.
Abstract art is defined as: art that does not attempt to represent an accurate depiction of a visual reality but instead use shapes, colors, forms and gestural marks to achieve its effect.
My love of abstract comes from the fact that it allows the perceiver to perceive freely. It exists independently and can be seen differently by every individual that views it, and differently each time the same eyes look upon it.
It’s free flowing, open minded and doesn’t exactly fit into any box or category. It is new, bright, bold and imaginative. It removes the confinement of limitations and allows for free thinking and feeling. And it represents Genuine’s Glow ethos – where inner wellbeing meets outer beauty – perfectly. There isn’t one right way to be beautiful, and there isn’t only one right path to wellness. It can include all shapes and colors, without conforming to tradition, while still being a beautiful work of art.