Combining Inner and Outer Beauty

Combining Inner and Outer Beauty


One of the best feelings is helping someone achieve healthier skin while recognizing and appreciating that true beauty is synonymous with wellbeing. That’s why I created Genuine Glow to be purposed based. It’s important to remember and focus on what matters while taking care of ourselves, so a combination of inside and outside beauty is the way I chose to do that!

I wanted to help people to stop feeling less than, so I came up with a way to provide an effective outer beauty solution (our Brio Exfoliator) while promoting the significance of inner wellbeing, effectively taking a 360-degree approach to beauty. Genuine Glow is rooted in wellness. And this year in particular – we need to find happiness, which is why Genuine Glow’s message and our Brio Exfoliator make so much sense.

We represent a genuine glow in a few unique ways. 1st our brand message – where inner wellbeing meets outer beauty. We create a nutrient rich exfoliator, Brio, and specialize in inside-outside health and beauty. Next, our packaging colors were chosen because they’ve been proven to evoke confidence and the light citrus scent increases serotonin which promotes feelings of happiness and calmness. Lastly, I created a blog that highlights personal stories, shared experiences and human connection. It helps serve as an inner beauty tool and a resource so you can find a piece of authentic material that’s shared to remember how much we all have in common. Life experiences and shared emotions connect us, and our blog shines a spotlight on what really matters.

You can visit agenuineglow.com to shop and learn more, and you can also see Nicki explain this important message here: YouTube Video


Nicki Carrea believes that true beauty is synonymous with well-being. In 2015 she established Genuine Glow, an inside-outside wellness and skin care brand, and is a published beauty and wellness writer and speaker. Drawing on her life experiences she conceptualized and launched the Genuine Glow blog, which spotlights authentic voices, and creates a platform for shared experiences and human connection. Nicki is a graduate of the University of South Carolina and currently resides in New York City. You can connect with Nicki here: LinkedIn

Genuine Glow is a wellness and skin care brand that creates nutrient-rich exfoliators and specializes in inside-outside health and beauty. Established in 2015, Genuine Glow has been nominated for 3 CEW Awards (Best New Indie Beauty Brand, Best New Indie Skin Care Brand, and Best Exfoliator/Scrub) and chosen as a Top 50 Breakthrough Beauty Brand. You can connect with the brand here: WebsiteInstagramFacebook

“Genuine Glow™ products and blog are not intended to cure, treat, prevent, mitigate or diagnose any disease, and are not intended to affect the structure or any function of the human body. The Genuine Glow blog is based on anecdotal wisdom and the experiences and research reported by others. We are not medical professionals and we have not independently tested these claims. Always consult your physician or mental healthcare provider if you have questions about a medical or psychiatric condition or if you seek medical advice.”

The Beginner’s Guide to Meditation

The Beginner’s Guide to Meditation


I’m an on-again, off-again meditator. In today’s world, it can be challenging to take a few minutes of “me time” every day to balance yourself. No matter where you are in your life, odds are there are many things vying for your attention, but it’s actually in our best interest to take some time each day for meditation. “Meditation” can be an intimidating word, but it can be as easy as taking just a few peaceful moments to clear your mind.

I’ve always felt my best when I have 15-20 minutes to meditate at the start of everyday. The time I set aside for meditation also improves this way. It becomes easier and easier for me to reach a ‘clear’ space, the more often I meditate. Like everything else though, the practice of meditation is a habit, and somewhere along the way my meditation habit stopped, so now I’m working to get back into it.

In the meantime I try to find other moments to calm my mind. It can be 60 seconds of clear thought, 10 deep and uninterrupted breaths before moving on to something else (these can be done in the car or in any private space), or 5 minutes lying down in bed before sleep just appreciating the day. It can also be journaling, or taking a brief walk. The true purpose is to put space between your thoughts and the amount of time spent thinking them, with the goal of being present. Allowing yourself to be present, without interruptions, creates designated time for clarity to bloom.


The Beginner’s Guide to Meditation

If you do a quick Google search for “meditation,” there’s a long list of philosophies and schools of thought that you can dig through. If you’re interested in learning more about them and choosing one that fits your lifestyle best, go for it! If not, though, don’t worry. You can reap the benefits of meditation without having to dive too deeply into a practice. Below are a few simple steps to straightforward meditation.

  1. Find a quiet spot where you can sit or lie down — however you’re most comfortable.
  2. Get into a comfortable position and close your eyes. Feel free to use props, such as a pillow or folded blanket, if you need to.
  3. Slowly try to calm your mind. Don’t try to block any of your thoughts. Instead, try to notice and accept them as they appear, but don’t dwell on them. Just surrender to that noise in your brain.
  4. Relax your body – start with your shoulders, then unclench your jaw and continue to relax as you calm your mind. Meditation can only really happen if your body is able to relax, so make sure you’re comfortable and feel free to move around until you find the right position.
  5. Sit quietly for a minute, or up to 20 minutes and focus on your breathing.
  6. When you’re ready to get up, try to bring movement and intention back into your body and mind slowly.

How Will Meditation Benefit You?

  • Meditation can help regulate emotions, including anxiety. By learning how to clear your mind and simply exist with your thoughts you can better control the emotions that you feel. For people who have anxiety, this can lead to better control over that anxiety.
  • Meditation can help you stay focused. One of the most challenging aspects of meditation is allowing thoughts to occur without getting distracted by them. Essentially, you’re focusing on the task of not focusing. By doing so, you can learn to have greater control over your mental focus, and this can lead to better productivity and concentration throughout the rest of the day.
  • Meditation makes you take a closer look at whom you really are. When you’re alone with your thoughts, it’s hard to pretend that you’re someone you’re not. Through meditation, you can see first-hand your reoccurring thoughts and feelings so you can confront, change or adjust them. Meditation can be used as a tool for growth.
  • Meditation is wonderful for your skin. Stress is very hard on your skin —from frown lines to a dull complexion; it can take a toll on your skin’s health. Meditation helps you overcome stress and take a more confident, thoughtful approach to situations that, eventually, can help eliminate stress before it even appears.

    Nicki Carrea believes that true beauty is synonymous with well-being. In 2015 she established Genuine Glow, an inside-outside wellness and skin care brand, and is a published beauty and wellness writer and speaker. Drawing on her life experiences she conceptualized and launched the Genuine Glow blog, which spotlights authentic voices, and creates a platform for shared experiences and human connection. Nicki is a graduate of the University of South Carolina and currently resides in New York City. You can connect with Nicki here: LinkedIn

    Genuine Glow is a wellness and skin care brand that creates nutrient-rich exfoliators and specializes in inside-outside health and beauty. Established in 2015, Genuine Glow has been nominated for 3 CEW Awards (Best New Indie Beauty Brand, Best New Indie Skin Care Brand, and Best Exfoliator/Scrub) and chosen as a Top 50 Breakthrough Beauty Brand. You can connect with the brand here: WebsiteInstagramFacebook

    “Genuine Glow™ products and blog are not intended to cure, treat, prevent, mitigate or diagnose any disease, and are not intended to affect the structure or any function of the human body. The Genuine Glow blog is based on anecdotal wisdom and the experiences and research reported by others. We are not medical professionals and we have not independently tested these claims. Always consult your physician or mental healthcare provider if you have questions about a medical or psychiatric condition or if you seek medical advice.”

Growing Through Grief

Growing Through Grief


It was 3 years ago today. I called my Mom and she didn’t answer the phone. That in itself wasn’t too unusual since I just spoke to her the night before, but when I tried to reach her later in the day and she didn’t answer again, I knew something was wrong.

Before the end of the day her body will be taken to a funeral home, I will have talked to a dozen people whose names and faces I’ll never remember or recognize, I will have googled cardiac arrest repeatedly, and be crying so hard while begging God to bring her back, that I actually think I’ll hyperventilate.

When you lose someone incredibly close to you, it’s as if a screen that’s been shielding you from the world – a protective screen you didn’t even know was there – is suddenly gone, along with the person you love. You see things more clearly, feel things more deeply, hurt harder, but also love stronger. You’re forced to grow, forced to reflect – the death of one person can create a domino effect in your life.

And that certainly was the case for me. I’m not an expert on grief and I’m not someone who is even fully healed from my Mom’s death, but I have learned the value and power of living deliberately.

Because the former screen that shielded me, also allowed me to believe in illusions. The Illusion that time isn’t limited. That ‘now’ will never come to an end. That negative emotions like insecurity and jealousy are acceptable, and that fitting in is more important than being your authentic self. Those illusions are gone.

I’ve learned we have choice for a reason. We get to choose who and what we give our attention to. Choice is powerful. When we choose, we focus, and what we focus on determines our satisfaction in life. Half-lived lives happen when we focus on things that make us feel unsatisfied.

Learning this lesson changed my focus – personally and professionally. I rebranded and relaunched my own beauty company after taking time away to process grief. And I learned the value of mental health and wellbeing. Genuine Glow now makes a nutrient-rich exfoliator, and promotes the benefits of inner wellbeing. We highlight and discuss the importance of inner beauty while making an outer beauty skin care product. I don’t believe those 2 things have to cancel each other out.

Genuine Glow represents a 360-degree Glow. An equal combination of inside and outside beauty. To do that, we recognize that feeling good on the inside is just as important as looking good on the outside. We won’t compromise one for the other. We are working to reimagine beauty.


Nicki Carrea believes that true beauty is synonymous with well-being. In 2015 she established Genuine Glow, an inside-outside wellness and skin care brand, and is a published beauty and wellness writer and speaker. Drawing on her life experiences she conceptualized and launched the Genuine Glow blog, which spotlights authentic voices, and creates a platform for shared experiences and human connection. Nicki is a graduate of the University of South Carolina and currently resides in New York City. You can connect with Nicki here: LinkedIn

Genuine Glow is a wellness and skin care brand that creates nutrient-rich exfoliators and specializes in inside-outside health and beauty. Established in 2015, Genuine Glow has been nominated for 3 CEW Awards (Best New Indie Beauty Brand, Best New Indie Skin Care Brand, and Best Exfoliator/Scrub) and chosen as a Top 50 Breakthrough Beauty Brand. You can connect with the brand here: WebsiteInstagramFacebook

“Genuine Glow™ products and blog are not intended to cure, treat, prevent, mitigate or diagnose any disease, and are not intended to affect the structure or any function of the human body. The Genuine Glow blog is based on anecdotal wisdom and the experiences and research reported by others. We are not medical professionals and we have not independently tested these claims. Always consult your physician or mental healthcare provider if you have questions about a medical or psychiatric condition or if you seek medical advice.”

Redefining Beauty

Redefining Beauty

Redefining Beauty

Redefining Beauty & Finding Balance – Considering what matters when discussing beauty and recognizing how the images we see and the words we hear impact our wellbeing.


In late 2018 I was in Los Angeles attending a conference. At one of the evening events I was introduced to a man on the board of a popular direct-to-consumer beauty company. He asked me about Genuine Glow and when I described how we take a positive approach to beauty and what that means, he said, “I don’t understand how you can sell a beauty product to women without making them feel bad about themselves?” I was taken aback, and we had another few minutes of conversation where I tried to explain further. It resulted in him stating, “Yeah, I just don’t get it.”

To exacerbate the situation, the man saying this was under 40 years old. This wasn’t an industry veteran who was outdated in his thinking; this was someone who I thought should know better because he’s on the board of a millennial geared brand.

Part of the challenge that comes with explaining what a ‘positive approach to beauty’ means is getting someone to recognize that it’s not telling people to stop caring about their appearance. Simply stated, it’s proclaiming no one should be made to feel bad about their appearance.

Beauty should be viewed as a tool to show your best self. With the emphasis on your best self, not someone else’s version of beauty. Certainly no one should hold back sharing their gifts and talents with the world because of insecurity surrounding how they look.

Yet in commercials, advertising, on social media, and even in the conversations we have with one another, we have an image of what beauty is and how women in particular are meant to look. And this has had a detrimental effect on our psyche. We’ve been conditioned to put so much emphasis on outer beauty.

According to a recent Time magazine article, Americans are the unhappiest they’ve been in 50 years. But you wouldn’t guess it by viewing traditional advertising. There are a plethora of ads showing us that dewy and wrinkle free skin will be enough to put a smile on our faces. A January 2020 article in the Harvard Business Review showed how a team at the University of Warwick compared ‘life satisfaction’ data for almost 1 million people across 27 European countries. They compared this data with the annual advertising spend within those countries at the same time. The findings showed that there was a negative relationship between feelings of satisfaction and advertising. The higher the advertising spend, the less satisfied the people became.

Advertising, when it comes to our mental health is remarkably unregulated. With a society so focused on wellness and much more open about mental health than ever before, you would assume we would pay closer attention to the words we hear and the images we see. As well as being better informed about how they can tap into our insecurities.

We need to challenge our own beliefs when it comes to beauty standards and reprioritize what we consider to be beautiful, because low self-esteem is an epidemic. Wanting to look your best and taking steps to change your appearance shouldn’t cost you your confidence. We can still buy products and get services to help us look younger, like we sleep 8 hours a night, have a bright complexion, amazing eyelashes, shiny hair, whatever we want… but we can’t pretend that these things provide us with long-lasting happiness, they give us a temporary boost at best. Happiness based on appearance alone is fleeting.

While we all know that someone’s outside doesn’t equal their inside, the images we’re inundated with seem to prioritize visual beauty above most things.

I’m not making an argument for ignoring how you look or to stop paying attention to someone’s outside appearance, but I am asking that we question if these beauty beliefs are serving us, or holding us back? When you look in the mirror, do you see someone worthy of good things or do you look at what you want to cover up or change? Do you spend more time critique or complimenting yourself?

Isn’t it time we put the spotlight on inner beauty and appreciating whole, balanced people – or at least the people who are working to get there? I’d love to see and hear about people on their journey to peace and wellbeing and watch how their confidence shifts. To see how their day-to-day life has benefitted from their inner beauty discovery. But right now a lot of us are still operating with an incorrect “Once I have” philosophy. I’ve been a victim of it myself.

Once I have clear skin…

Once I lose weight…

Once I have (fill in the blank)… I will be better than I am now.

And while it’s true that any of these outside changes can be the catalyst for self-improvement, it’s only because we have tied our happiness to it, so we think we need this outside change first to feel good. People who believe a woman needs to feel bad to care about how she looks have conditioned us. When really all that feeling bad about our appearance does, is continue this “once I have” loop. It prevents us from possibility and opportunity because we’re so caught up in not being enough as we are.

So consider what matters when discussing beauty. Recognize and vocalize that it’s much more than outer beauty. Most likely you’ll find that people thriving in life, also take pride in their appearance because that’s what a positive approach to beauty is. It is showing a healthy respect you yourself.


Nicki Carrea believes that true beauty is synonymous with well-being. In 2015 she established Genuine Glow, an inside-outside wellness and skin care brand, and is a published beauty and wellness writer and speaker. Drawing on her life experiences she conceptualized and launched the Genuine Glow blog, which spotlights authentic voices, and creates a platform for shared experiences and human connection. Nicki is a graduate of the University of South Carolina and currently resides in New York City. You can connect with Nicki here: LinkedIn 

Genuine Glow is a wellness and skin care brand that creates nutrient-rich exfoliators and specializes in inside-outside health and beauty. Established in 2015, Genuine Glow has been nominated for 3 CEW Awards (Best New Indie Beauty Brand, Best New Indie Skin Care Brand, and Best Exfoliator/Scrub) and chosen as a Top 50 Breakthrough Beauty Brand. You can connect with the brand here: WebsiteInstagramFacebook

“Genuine Glow™ products and blog are not intended to cure, treat, prevent, mitigate or diagnose any disease, and are not intended to affect the structure or any function of the human body. The Genuine Glow blog is based on anecdotal wisdom and the experiences and research reported by others. We are not medical professionals and we have not independently tested these claims. Always consult your physician or mental healthcare provider if you have questions about a medical or psychiatric condition or if you seek medical advice.”

♦ Note: Genuine Glow is a brand meant to complement your lifestyle. Our company and employees views do not necessarily reflect or agree with every article we publish. We do however believe that open communication and honest expression is a beneficial tool that can be used for healing, growth, and connection.

My Brand Story

My Brand Story

Nicki Carrea - My Brand Story

My Brand Story – The evolution of Genuine Glow


As an avid traveler who has been everywhere from Ethiopia to Beverly Hills, I’ve been able to see a plethora of beauty routines first-hand.

But it was the amazing skin of people who primarily used natural and organic ingredients that always stood out to me. After 10 years of working a fast-paced and stressful job for a Fortune 500 company, I started having my own skin issues like cystic acne, hyperpigmentation, a dull complexion, and scaly stress patches. So I decided to turn to natural and healthy ingredients to improve my complexion, but had trouble locating products that were both an easy and clean solution. It’s not that they didn’t exist, but it was tricky to narrow down all the messaging and isolate 1 product that offered results instead of just being ‘natural.”

Talking to holistic practitioners, dermatologists, and through my own independent study, I identified the core nutrients the skin needs to become its healthiest version. After partnering with an organic farm on the West Coast, the first Genuine Glow exfoliator (Brio) was born out of the knowledge that healthy food and healthy eating are the foundation for overall physical health; therefore healthy skin care ingredients are the foundation for overall skin health

After success running Genuine Glow as a small, local business, I was able to turn Genuine Glow into my full time job and expand the company. In the first few years Genuine Glow received some notable mentions in magazines and blogs and was nominated for 3 CEW Beauty Awards (Best New Indie Skin Care, Best New Cleanser/Scrub (Brio), and Best New Indie Beauty Brand) as well as being mentioned as a Top 50 breakthrough beauty brand.

Just as it felt like Genuine Glow was taking off by landing a contract with Ipsy, my Mom suddenly passed away and I had to step away from what I built. If you’ve ever lost someone incredibly close to you, you know it shakes you at your core. You aren’t the same person anymore. Your priorities shift – and mine did, so I needed to take time to heal and really evaluate what my priorities now were, and what would be the next step for me.

In May 2019 I started to become deliberate about what I wanted to do next and what was important to me, and I decided to rebrand Genuine Glow as an inside-outside beauty company. While we still manufacture our hero product (Brio Exfoliator) because it’s an incredibly effective product that delivers results, it’s paired with an equal focus on inner wellbeing. I’ve learned it’s impossible to discuss true beauty without acknowledging the importance of our mental health and wellbeing.

On the outside my Mom was beautiful and successful, but she suffered from depression for years. And after she passed away, I experienced my own struggle with depression. It’s estimated that 1 in 10 people over the age of 12 take anti-depressants, and it’s been reported that Americans are the unhappiest they’ve been in 50 years.

Because of my years in the beauty industry as a customer and brand owner, I’ve witnessed how the images we see and the words we hear effect our psyche; and it’s my mission to promote the importance of recognizing inner beauty when it relates to what we as a society consider to be beautiful. We can’t operate as if a lipstick shade, rosy cheeks, an ideal weight, or a great selfie are enough for us to achieve happiness and satisfaction.

Rebuilding Genuine Glow from the ground up, Brio’s packaging colors were chosen because they promote confidence. The light citrus scent of the exfoliator has been proven to make people feel happy, and exfoliating is one of the easiest things we can do to improve our complexion. On top of that we take a positive approach to explaining our skin care and refrain from using words traditionally seen in beauty advertising that can promote self-doubt and insecurity. No one should hold back from sharing their gifts and talents with the world because of insecurity. Lastly I launched a blog that highlights stories of connection so there’s a dedicated focus on the things that matter – the things that connect us. It’s a place for people to read personal essays, contribute their own stories, and feel a sense of community.

Now in our 5th year, Genuine Glow is ready to expand our message, audience and reach!

Nicki Carrea - Fortune 500 recording sessionNicki Carrea - Corporate World Nicki Carrea - adventures around the worldNicki Carrea travelingBrio's early days Nicki Carrea - Genuine Glow 2015 event Start of Genuine GlowGenuine Glow Beauty Awards      Brio Face Polish Genuine Glow icon  Brio Face Polish


Nicki Carrea believes that true beauty is synonymous with well-being. In 2015 she established Genuine Glow, an inside-outside wellness and skin care brand, and is a published beauty and wellness writer and speaker. Drawing on her life experiences she conceptualized and launched the Genuine Glow blog, which spotlights authentic voices, and creates a platform for shared experiences and human connection. Nicki is a graduate of the University of South Carolina and currently resides in New York City. You can connect with Nicki here: LinkedIn 

Genuine Glow is a wellness and skin care brand that creates nutrient-rich exfoliators and specializes in inside-outside health and beauty. Established in 2015, Genuine Glow has been nominated for 3 CEW Awards (Best New Indie Beauty Brand, Best New Indie Skin Care Brand, and Best Exfoliator/Scrub) and chosen as a Top 50 Breakthrough Beauty Brand. You can connect with the brand here: WebsiteInstagramFacebook

“Genuine Glow™ products and blog are not intended to cure, treat, prevent, mitigate or diagnose any disease, and are not intended to affect the structure or any function of the human body. The Genuine Glow blog is based on anecdotal wisdom and the experiences and research reported by others. We are not medical professionals and we have not independently tested these claims. Always consult your physician or mental healthcare provider if you have questions about a medical or psychiatric condition or if you seek medical advice.”

Pin It on Pinterest